Our client, Timișoreana - a traditional Romanian beer brad, wanted to create a special campaign targeting their home town audience, in Timișoara. Being the first beer factory in Romania, the Timișoreana beer factory represents a real local land mark for the people living there. Our approach was to let the people working at the beer factory speak for themselves and provide great content related to the brand. All the content was uploaded on Timișoreana’s Facebook page.